Theory of Planned Behaviour

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چکیده

The theory of Planned Behaviour is one of the models most frequently used in the literature to explore pro-environmental behaviour including recycling, travel mode choice, energy consumption, water conservation, food choice, and ethical investment (Stern, 2000; Staats, 2003). Armitage and Conner (2001) identified its application in 154 different contexts. The Theory of Planned Behaviour (Ajzen, 1988) assumes that the best prediction of behaviour is given by asking people if they are intending to behave in a certain way. Here we note that the intention will not express itself in behaviour if it is physically impossible to perform the behaviour or if unexpected barriers stand in the way. Assuming intention can explain behaviour, how can intention be explained?. According to Azjen, three determinants explain behavioural intention: 1. The attitude (opinions of oneself about the behaviour); 2. The subjective norm (opinions of others about the behaviour); 3. The perceived behavioural control (self-efficacy towards the behaviour).

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تاریخ انتشار 2008